Open 3 Hour Session Limited to 40 Participants (First-Come, First-In)While some have embraced social media as an extension of their professional practice, others remain unsure about how it can or should play a role. Welcome to your primer for web visibility: a two-part interactive demonstration that will create meaningful connections between your teaching, research, and service activities and your “followers.”
Engaging with these like-minded individuals who exist beyond your office, department, classroom or institution has the potential to expand your reach as a professional. The process of discoverability will demystify several popular social media sites for the post-secondary professional and acquaint you with their basic set-up and functionality.
You will learn how to take a controlling interest in your web real estate, which will prevent random sites and aggregators from constructing your professional identity for you.
Please bring a laptop with your social media accounts bookmarked (if applicable).
Note that you will be live-tweeting with the #socialmediaBCTLC hashtag throughout the morning, which can be a stand-alone session or the prerequisite for the afternoon session.
By the end of Part I of the workshop, you will have accomplished the following:
- Identified the social media options best suited to your work (Twitter, Linkedin, Facebook, ResearchGate, ORCID, Google Scholar, Academia.edu);
- Separated your professional profile(s) from your personal one(s) or unified them with a clear intention;
- Populated professional profiles on a targeted selection of social media sites, linked them together as a block, and acquired a following; and
- Created a customized strategy for SEO (Search Engine Optimization).
Please note that this session is the prerequisite for the optional session this afternoon, 'Website Authorship Incubator,' which requires registration and is limited to 20 participants.
Those attending 'Web Visibility Matters' should have an existing Twitter account or have signed up for one prior to the morning's activities."
Presenter
Greg Chan, Instructor, Department of English, Editor-in-Chief, Mise-en-scene: The Journal of Film & Visual Narration, Faculty of Arts, Kwantlen Polytechnic University
